Apple App Store Search Ads and Their Impact on App Store Optimization

app store search ads

Ranking high in the App Store is a challenge many of you face. And no matter how hard we try, figuring out Apple’s algorithm continues to be a never ending search. Sure, Apple has made several efforts to improve its system to help indie developers, but nonetheless, it hasn’t been very successful. Since 65 percent of downloads come directly...

Key Element of 2016 App Economy Is In-App Spending by Kamal Shah

app economy in-app spending

Kamal Shah is Senior Sales Support and Blog Writer at Waypedia. He has been with the company since it was open and focused on helping developers to find reliable ways to promote their apps. Kamal is also in sales training and has been representing Waypedia in growing Asian markets like India, Pakistan and China. Today he shares with us insights...

The Apple’s App Store Has Become a Graveyard by Kamal Shah

apple app store graveyard

Kamal Shah is Senior Sales Support and Blog Writer at Waypedia. He has been with the company since it was open and focused on helping developers to find reliable ways to promote their apps. Kamal is also in sales training and has been representing Waypedia in growing Asian markets like India, Pakistan and China. Today he shares with us insights...

Quality Traffic Sources for App Store Page A/B Testing

http://blog.testnest.co/wp-content/uploads/2016/07/trafficsources.jpg

If you’re familiar with App Store Optimisation (ASO), then you probably know that refining your storefront in the app store is crucial for converting “explorers” (those browsing your page in the app store) into users. In order to have a successful storefront it’s important to a/b test your app store page elements...

These 7 Mobile App Metrics Cannot Be Ignored by Nataliia Kharchenko

mobile metrics

Nataliia Kharchenko is a Marketing Copywriter at Cleveroad, a mobile and web development company that focuses on helping startups, small, and medium businesses create competitive and successful software. Being a part of the Cleveroad marketing team for already 5 years, she has been among those who forged customer relations via content marketing...

There Are Users, and Then There Are Users That Matter by Innu Nevatia

high quality users

In her former role as “VP – Global Revenue Delivery, Performance Advertising” at InMobi, Innu Nevatia was responsible for managing the global revenue delivery team on the advertiser side of the business. She was also directly responsible for establishing, growing and managing end-to-end relationships for the largest strategic clients in...

App Store Best Practices: Optimizing for Clicks and Conversions

conversions

If your app is not as major of a player in the App Store as some other apps like Instagram or Minecraft, then you’re probably not seeing hundreds of thousands of downloads on a monthly basis. But that doesn’t mean that you can’t get there through some simple optimization. Those of you who have (or will soon have) an app listed in the app...

A Multi-Pronged Approach to App Store Optimization by Shlomo Wiesen

aso

Shlomo Wiesen is a Digital Marketer specializing in SEO, Content, Web Strategy, and Blogging. He is currently Head of Content Marketing at Kahena Digital Marketing, a Jerusalem based search marketing agency. He is a contributor to @elitedaily @socialmediaweek & @TechCoHQ. Founder @startupsnofiltr, and a proud NBA Podcast host. Today...

Five Myths of Conversion Optimization Debunked by Iryna Pototska

conversion optimization

Iryna Pototska is a tech journalist at Yalantis, a mobile development company. She writes about mobile app development, industry trends, app marketing and app monetization strategies. Working with developers and designers, she also writes case studies about Yalantis projects. Today she debunks five large myths about conversion...

What Percentage of App Downloads Become Engaged Users?

onboarding process

Kendrick Wang is a product manager at Apptimize, a mobile A/B testing platform for iOS & Android. He writes about Mobile UX and Growth to help you make a meaningful, measurable impact on users’ lives. His work is read by Google, Lyft, Dropbox, HotelTonight, and others. Today he talks about how to create a strong onboarding process within...