Category - App Store Optimization

4 Key App Marketing trends for 2017 by Katerina Zolotareva

Katerina Zolotareva is Marketing and Customer Success Manager at TheTool. She loves writing about App Marketing and Mobile Growth and helping app developers promote their apps! 🙂 Overlooking the predictions made for upcoming 2017 and the recent updates that the 2 dominating app stores have presented, the key trends in App Marketing that we...

How to do user acquisition for A/B testing your app store page by Galina Divakova

Galina Divakova is the CMO at Clickky, a full stack marketing platform for mobile publishers and advertisers. She is an experienced mobile marketing manager with a great passion for all the things tech. Galina is always in a search for new trends and solutions that might bring new opportunities in the rapidly evolving mobile industry. An App...

How to Optimize Your App Name for the App Stores

optimizing app name

An app name is like the icing on a cake. If it’s smooth and delicious, it will be chosen and eaten. If it’s moldy and hard, it will be ignored and thrown away. You want your eaters (you’re potential users) to choose your cake among all the others in app store search results, and one of the ways they will find and choose you is...

Apple App Store Search Ads and Their Impact on App Store Optimization

app store search ads

Ranking high in the App Store is a challenge many of you face. And no matter how hard we try, figuring out Apple’s algorithm continues to be a never ending search. Sure, Apple has made several efforts to improve its system to help indie developers, but nonetheless, it hasn’t been very successful. Since 65 percent of downloads come directly...

The Apple’s App Store Has Become a Graveyard by Kamal Shah

apple app store graveyard

Kamal Shah is Senior Sales Support and Blog Writer at Waypedia. He has been with the company since it was open and focused on helping developers to find reliable ways to promote their apps. Kamal is also in sales training and has been representing Waypedia in growing Asian markets like India, Pakistan and China. Today he shares with us insights...

Quality Traffic Sources for App Store Page A/B Testing

http://blog.testnest.co/wp-content/uploads/2016/07/trafficsources.jpg

If you’re familiar with App Store Optimisation (ASO), then you probably know that refining your storefront in the app store is crucial for converting “explorers” (those browsing your page in the app store) into users. In order to have a successful storefront it’s important to a/b test your app store page elements...

App Store Best Practices: Optimizing for Clicks and Conversions

conversions

If your app is not as major of a player in the App Store as some other apps like Instagram or Minecraft, then you’re probably not seeing hundreds of thousands of downloads on a monthly basis. But that doesn’t mean that you can’t get there through some simple optimization. Those of you who have (or will soon have) an app listed in the app...

A Multi-Pronged Approach to App Store Optimization by Shlomo Wiesen

aso

Shlomo Wiesen is a Digital Marketer specializing in SEO, Content, Web Strategy, and Blogging. He is currently Head of Content Marketing at Kahena Digital Marketing, a Jerusalem based search marketing agency. He is a contributor to @elitedaily @socialmediaweek & @TechCoHQ. Founder @startupsnofiltr, and a proud NBA Podcast host. Today...

ASO Mistakes the Rookies Are Making

ASO mistakes

We had the pleasure of being hosted as a guest blogger on Appsee, an analytics platform for mobile that allows you to optimize the user experience in your app. Many apps face a difficult challenge, to be discovered amongst the other millions of apps in the App Store and/or Google Play. This is where ASO will benefit your app, but only if...

6 Steps for an Optimized App Store Page Designed for Conversions

optimized app store page

We had the opportunity to write a blog post for Buzinga, an award-wining mobile development company in Australia, on how to create an optimized app store page in six steps: Choosing targeted and well thought out keywords Creating a unique app name that stands out Designing a simple but intriguing icon Creating an exciting and educational app...