Category - App Store Optimization

Messaging Techniques for App Store Screenshots

messaging technique

Designing your screenshots for the app store requires multiple steps. You’ll need to choose what you want to showcase and in what order, what types of images and copy to use, and then test to see what variations work or do not work with your audience. As you’re planning out the steps above, you’ll want to make sure that...

5 Best App Store Page Designs | March 2016

best app store page

Designing an app store page is not easy, so we’re here to the rescue! We’ve searched for new apps in the App Store that stood out the most, and ones that we think are great examples of the best app store page designed for conversions. Here are our top 5 for this month based on icon design, video preview (if applicable), screenshots...

App Localization Is More than Just Translation by Lior Eldan

app localization

Lior Eldan is the Co-Founder & COO of Moburst, a mobile success agency that helps brands and startups grow through innovative, creative, and cost-effective mobile campaigns. Today he shares with us some insights on app localization based on cultural characteristics, and how some changes can help your app succeed. App Localization Is More...

Attain Top Search Rankings with ASO | NativeX White Paper

search rankings

Ryan Weber (NativeX), with help from Japheth Dillman (YetiZen), Hugh Kimura (Apptamin) and Gabe Kwakyui (Incipia), recently released a white paper on how to achieve discovery and high search rankings in the app store. 67% of search influences the way in which users find apps they download. As such, app store optimization becomes key for marketers...

6 Tools to Generate Keywords for App Store Optimization by Steve Young

Generate Keywords

Steve Young “started building apps in 2011, but had no idea what [he] was doing. Then in 2013 [he] decided to start a podcast so [he] could pick the brains of app creators that [he] admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.” Steve now runs an app promotion agency, Runway.bz...

App Store SEO Marketing: Why is it Important?

App Store SEO Marketing

Make your app appear in related searches so that users can discover and download it. In order to do so, app store SEO marketing needs to be a key component of your mobile strategy. With over two million apps available in the Android and Apple stores and 63% of iPhone app discoveries occurring via general browsing in the stores, it is critical...

App Store Tips & Tricks by Japheth Dillman

app store tips

Japheth Dillman co-founded YetiZen as Chief Creative Officer, a program that helps other startups find monumental success. He is an Executive Producer and Lead Designer at numerous studios, and has guided many successful gaming platforms. Today he shares with us some basic app store tips and tricks to achieve success in the app store. App Store...

App Store Page A/B Testing: How Not to Flink Up Your Test

App store page

These days you would rarely find an app developer or an app marketing manager that hasn’t heard of or tried app store page A/B testing. Everybody seems to understand the importance of it. The app listing page is your storefront, and you want to make sure it is as attractive to potential buyers as possible. The concept of comparing two variants...

The REAL Definition of App Store Optimization by Todd Dunham

search visibility

Todd Dunham, CTO and Co-Founder at The ASO Project (and all around ASO guru), shares with us some insights on ASO. He breaks it down for us, explaining how keywords research, search visibility and tracking is just a snippet of ASO, and that there are more factors that play into this ‘new buzz term’. He further goes on to explain what...

App Store Optimization Beginner’s Guide: 6 Ways to Get Your App Noticed

App Store Optimization

Before we jump into how your app can stand out in the app store with this app store optimization beginner’s guide, it’s important to understand a few things. Inbound marketing has changed the way that companies behave online forever. Instead of targeting an audience across multiple marketing channels with advertisements and marketing...