Category - App Store Optimization

From iTunes to Google Play: Baby Steps or Giant Leaps? By Tom Leclerc

google play

Tom Leclerc is an ASO Manager at Wooga, and an overall specialist covering unpaid acquisition, UA, development, analysis and much more. Today he gives a rundown on the differences between iTunes and the Google Play store, in order to assist marketers and developers who are using it. Whatever your reasons for investing in app development on Google...

App Store Screenshots Are Important For Selling Your App

app store screenshots

When it comes to marketing your app, it all comes down to convincing consumers to buy it, which is why app store screenshots are so important. Your app might be one of the best on the market, but the chances of getting customers to click on it—let alone purchase it—without an eye-catching and defining screenshot, are slim. And with so many...

App Demo Video: The Ultimate Guide to Creating a Killer Preview

app demo video

An demo video, a.k.a app preview, was first released by Apple in iOS 8 at the end of 2014. It was a hit! Everyone got on top of it and started to put together their video to be released in the App Store. With that came a lot of hurdles that many apps had to overcome, which in turn lead to many lessons learned and valuable information released...

App Icon Design Tutorial for App Store Optimization

app icon design tutorial

An app icon is one of the major components of app store listing page optimization and can be a major factor in the success of your app. Here’s a great app icon design tutorial that will help you create one that will get you more downloads. App icon: why is it important? Put simply, your app’s icon is one of the first things potential...