Category - Tutorials

Google AdWords Setup Tutorial for Your TestNest Experiment

Google Adwords Tutorial

There are various sources you can use to send traffic to your TestNest experiment, and Google AdWords is one of them (outside of Facebook and Instagram). Below we have outlined the steps in order to get your AdWords campaign set up. Step 1: Choose campaign type The first step would be to choose your campaign type as ‘Display Network...

How to Add 3rd Party Tracking Sources to Your TestNest Experiment

Tracking

Customers often ask us how to add third party tracking sites like Adjust or AppsFlyer (the most popular ones) to their TestNest experiment, so we’ve put together this short tutorial to help guide you through the process. If you’re using a different tracking site besides Appsflyer or Adjust, the process is more so the same. App...

App Store Page A/B Testing: How Not to Flink Up Your Test

App store page

These days you would rarely find an app developer or an app marketing manager that hasn’t heard of or tried app store page A/B testing. Everybody seems to understand the importance of it. The app listing page is your storefront, and you want to make sure it is as attractive to potential buyers as possible. The concept of comparing two variants...

App Store Optimization Beginner’s Guide: 6 Ways to Get Your App Noticed

App Store Optimization

Before we jump into how your app can stand out in the app store with this app store optimization beginner’s guide, it’s important to understand a few things. Inbound marketing has changed the way that companies behave online forever. Instead of targeting an audience across multiple marketing channels with advertisements and marketing...

App Store Screenshots Are Important For Selling Your App

app store screenshots

When it comes to marketing your app, it all comes down to convincing consumers to buy it, which is why app store screenshots are so important. Your app might be one of the best on the market, but the chances of getting customers to click on it—let alone purchase it—without an eye-catching and defining screenshot, are slim. And with so many...

App Demo Video: The Ultimate Guide to Creating a Killer Preview

app demo video

An demo video, a.k.a app preview, was first released by Apple in iOS 8 at the end of 2014. It was a hit! Everyone got on top of it and started to put together their video to be released in the App Store. With that came a lot of hurdles that many apps had to overcome, which in turn lead to many lessons learned and valuable information released...

App Icon Design Tutorial for App Store Optimization

app icon design tutorial

An app icon is one of the major components of app store listing page optimization and can be a major factor in the success of your app. Here’s a great app icon design tutorial that will help you create one that will get you more downloads. App icon: why is it important? Put simply, your app’s icon is one of the first things potential...