A Multi-Pronged Approach to App Store Optimization by Shlomo Wiesen

aso

Shlomo Wiesen is a Digital Marketer specializing in SEO, Content, Web Strategy, and Blogging. He is currently Head of Content Marketing at Kahena Digital Marketing, a Jerusalem based search marketing agency. He is a contributor to @elitedaily @socialmediaweek & @TechCoHQ. Founder @startupsnofiltr, and a proud NBA Podcast host. Today...

Five Myths of Conversion Optimization Debunked by Iryna Pototska

conversion optimization

Iryna Pototska is a tech journalist at Yalantis, a mobile development company. She writes about mobile app development, industry trends, app marketing and app monetization strategies. Working with developers and designers, she also writes case studies about Yalantis projects. Today she debunks five large myths about conversion...

What Percentage of App Downloads Become Engaged Users?

onboarding process

Kendrick Wang is a product manager at Apptimize, a mobile A/B testing platform for iOS & Android. He writes about Mobile UX and Growth to help you make a meaningful, measurable impact on users’ lives. His work is read by Google, Lyft, Dropbox, HotelTonight, and others. Today he talks about how to create a strong onboarding process within...

ASO Mistakes the Rookies Are Making

ASO mistakes

We had the pleasure of being hosted as a guest blogger on Appsee, an analytics platform for mobile that allows you to optimize the user experience in your app. Many apps face a difficult challenge, to be discovered amongst the other millions of apps in the App Store and/or Google Play. This is where ASO will benefit your app, but only if...

6 Steps for an Optimized App Store Page Designed for Conversions

optimized app store page

We had the opportunity to write a blog post for Buzinga, an award-wining mobile development company in Australia, on how to create an optimized app store page in six steps: Choosing targeted and well thought out keywords Creating a unique app name that stands out Designing a simple but intriguing icon Creating an exciting and educational app...

How to Actually Monitor Your In-App Ads by Hannah Levenson

app ads

Hannah is the Community Manager at Appsee. A UX and content strategy enthusiast, she has a great affinity for discovering and sharing unique insights and resources with the mobile tech community. Hannah also loves photojournalism, classic rock, and pretending that she’s the only one with a “foodie” Instagram account. (You can...

Google AdWords Setup Tutorial for Your TestNest Experiment

Google Adwords Tutorial

There are various sources you can use to send traffic to your TestNest experiment, and Google AdWords is one of them (outside of Facebook and Instagram). Below we have outlined the steps in order to get your AdWords campaign set up. Step 1: Choose campaign type The first step would be to choose your campaign type as ‘Display Network...

Messaging Techniques for App Store Screenshots

messaging technique

Designing your screenshots for the app store requires multiple steps. You’ll need to choose what you want to showcase and in what order, what types of images and copy to use, and then test to see what variations work or do not work with your audience. As you’re planning out the steps above, you’ll want to make sure that...

App Indexing: An Untapped Channel for App Discovery by Cole Strehlow

app indexing

Cole Strehlow is involved with content management and digital marketing at Mobilispot, a marketing service for apps. He works with experts to help identify app marketing trends, as well as, strategize ways to help apps succeed. Today he shares with us the importance of app indexing for app discovery. If your app isn’t indexed and optimized...