Tag - acquisition

How to do user acquisition for A/B testing your app store page by Galina Divakova

Galina Divakova is the CMO at Clickky, a full stack marketing platform for mobile publishers and advertisers. She is an experienced mobile marketing manager with a great passion for all the things tech. Galina is always in a search for new trends and solutions that might bring new opportunities in the rapidly evolving mobile industry. An App...

Reasons Your Users Are Uninstalling Your App

Uninstalling Your App

Are your users uninstalling your app? Have you ever thought that maybe you’re sending out too many notifications, your in-app messages are too distracting, you’re invading privacy without asking, or maybe your design is a bit too complicated? These are some of the questions you should be asking yourself as you analyze app...

These 7 Mobile App Metrics Cannot Be Ignored by Nataliia Kharchenko

mobile metrics

Nataliia Kharchenko is a Marketing Copywriter at Cleveroad, a mobile and web development company that focuses on helping startups, small, and medium businesses create competitive and successful software. Being a part of the Cleveroad marketing team for already 5 years, she has been among those who forged customer relations via content marketing...

There Are Users, and Then There Are Users That Matter by Innu Nevatia

high quality users

In her former role as “VP – Global Revenue Delivery, Performance Advertising” at InMobi, Innu Nevatia was responsible for managing the global revenue delivery team on the advertiser side of the business. She was also directly responsible for establishing, growing and managing end-to-end relationships for the largest strategic clients in...

What Percentage of App Downloads Become Engaged Users?

onboarding process

Kendrick Wang is a product manager at Apptimize, a mobile A/B testing platform for iOS & Android. He writes about Mobile UX and Growth to help you make a meaningful, measurable impact on users’ lives. His work is read by Google, Lyft, Dropbox, HotelTonight, and others. Today he talks about how to create a strong onboarding process within...

How To Do Mobile Game Marketing And Stay Profitable (And Sane) by Eugenia Dychko

mobile game marketing

Eugine is a Content Manager at ComboApp, an app marketing & PR agency. She’s a passionate individual, who knows the ins and outs of the mobile app industry. Eugine has 4 years of experience in marketing and content writing, with a strong understanding of app monetization and social media. Today she shares with us tips on how...