Tag - app preview video

App Store Best Practices: Optimizing for Clicks and Conversions

conversions

If your app is not as major of a player in the App Store as some other apps like Instagram or Minecraft, then you’re probably not seeing hundreds of thousands of downloads on a monthly basis. But that doesn’t mean that you can’t get there through some simple optimization. Those of you who have (or will soon have) an app listed in the app...

ASO Mistakes the Rookies Are Making

ASO mistakes

We had the pleasure of being hosted as a guest blogger on Appsee, an analytics platform for mobile that allows you to optimize the user experience in your app. Many apps face a difficult challenge, to be discovered amongst the other millions of apps in the App Store and/or Google Play. This is where ASO will benefit your app, but only if...

6 Steps for an Optimized App Store Page Designed for Conversions

optimized app store page

We had the opportunity to write a blog post for Buzinga, an award-wining mobile development company in Australia, on how to create an optimized app store page in six steps: Choosing targeted and well thought out keywords Creating a unique app name that stands out Designing a simple but intriguing icon Creating an exciting and educational app...

App Store SEO Marketing: Why is it Important?

App Store SEO Marketing

Make your app appear in related searches so that users can discover and download it. In order to do so, app store SEO marketing needs to be a key component of your mobile strategy. With over two million apps available in the Android and Apple stores and 63% of iPhone app discoveries occurring via general browsing in the stores, it is critical...

App Store Page A/B Testing: How Not to Flink Up Your Test

App store page

These days you would rarely find an app developer or an app marketing manager that hasn’t heard of or tried app store page A/B testing. Everybody seems to understand the importance of it. The app listing page is your storefront, and you want to make sure it is as attractive to potential buyers as possible. The concept of comparing two variants...

The REAL Definition of App Store Optimization by Todd Dunham

search visibility

Todd Dunham, CTO and Co-Founder at The ASO Project (and all around ASO guru), shares with us some insights on ASO. He breaks it down for us, explaining how keywords research, search visibility and tracking is just a snippet of ASO, and that there are more factors that play into this ‘new buzz term’. He further goes on to explain what...

App Store Optimization Beginner’s Guide: 6 Ways to Get Your App Noticed

App Store Optimization

Before we jump into how your app can stand out in the app store with this app store optimization beginner’s guide, it’s important to understand a few things. Inbound marketing has changed the way that companies behave online forever. Instead of targeting an audience across multiple marketing channels with advertisements and marketing...