Tag - App Store Keywords

How to Optimize Your App Name for the App Stores

optimizing app name

An app name is like the icing on a cake. If it’s smooth and delicious, it will be chosen and eaten. If it’s moldy and hard, it will be ignored and thrown away. You want your eaters (you’re potential users) to choose your cake among all the others in app store search results, and one of the ways they will find and choose you is...

A Multi-Pronged Approach to App Store Optimization by Shlomo Wiesen

aso

Shlomo Wiesen is a Digital Marketer specializing in SEO, Content, Web Strategy, and Blogging. He is currently Head of Content Marketing at Kahena Digital Marketing, a Jerusalem based search marketing agency. He is a contributor to @elitedaily @socialmediaweek & @TechCoHQ. Founder @startupsnofiltr, and a proud NBA Podcast host. Today...

ASO Mistakes the Rookies Are Making

ASO mistakes

We had the pleasure of being hosted as a guest blogger on Appsee, an analytics platform for mobile that allows you to optimize the user experience in your app. Many apps face a difficult challenge, to be discovered amongst the other millions of apps in the App Store and/or Google Play. This is where ASO will benefit your app, but only if...

6 Steps for an Optimized App Store Page Designed for Conversions

optimized app store page

We had the opportunity to write a blog post for Buzinga, an award-wining mobile development company in Australia, on how to create an optimized app store page in six steps: Choosing targeted and well thought out keywords Creating a unique app name that stands out Designing a simple but intriguing icon Creating an exciting and educational app...

App Localization Is More than Just Translation by Lior Eldan

app localization

Lior Eldan is the Co-Founder & COO of Moburst, a mobile success agency that helps brands and startups grow through innovative, creative, and cost-effective mobile campaigns. Today he shares with us some insights on app localization based on cultural characteristics, and how some changes can help your app succeed. App Localization Is More...

Attain Top Search Rankings with ASO | NativeX White Paper

search rankings

Ryan Weber (NativeX), with help from Japheth Dillman (YetiZen), Hugh Kimura (Apptamin) and Gabe Kwakyui (Incipia), recently released a white paper on how to achieve discovery and high search rankings in the app store. 67% of search influences the way in which users find apps they download. As such, app store optimization becomes key for marketers...

App Store SEO Marketing: Why is it Important?

App Store SEO Marketing

Make your app appear in related searches so that users can discover and download it. In order to do so, app store SEO marketing needs to be a key component of your mobile strategy. With over two million apps available in the Android and Apple stores and 63% of iPhone app discoveries occurring via general browsing in the stores, it is critical...

App Store Tips & Tricks by Japheth Dillman

app store tips

Japheth Dillman co-founded YetiZen as Chief Creative Officer, a program that helps other startups find monumental success. He is an Executive Producer and Lead Designer at numerous studios, and has guided many successful gaming platforms. Today he shares with us some basic app store tips and tricks to achieve success in the app store. App Store...

App Store Optimization Beginner’s Guide: 6 Ways to Get Your App Noticed

App Store Optimization

Before we jump into how your app can stand out in the app store with this app store optimization beginner’s guide, it’s important to understand a few things. Inbound marketing has changed the way that companies behave online forever. Instead of targeting an audience across multiple marketing channels with advertisements and marketing...

From iTunes to Google Play: Baby Steps or Giant Leaps? By Tom Leclerc

google play

Tom Leclerc is an ASO Manager at Wooga, and an overall specialist covering unpaid acquisition, UA, development, analysis and much more. Today he gives a rundown on the differences between iTunes and the Google Play store, in order to assist marketers and developers who are using it. Whatever your reasons for investing in app development on Google...