Tag - app store page

How to Optimize Your App Name for the App Stores

optimizing app name

An app name is like the icing on a cake. If it’s smooth and delicious, it will be chosen and eaten. If it’s moldy and hard, it will be ignored and thrown away. You want your eaters (you’re potential users) to choose your cake among all the others in app store search results, and one of the ways they will find and choose you is...

Quality Traffic Sources for App Store Page A/B Testing

http://blog.testnest.co/wp-content/uploads/2016/07/trafficsources.jpg

If you’re familiar with App Store Optimisation (ASO), then you probably know that refining your storefront in the app store is crucial for converting “explorers” (those browsing your page in the app store) into users. In order to have a successful storefront it’s important to a/b test your app store page elements...

Messaging Techniques for App Store Screenshots

messaging technique

Designing your screenshots for the app store requires multiple steps. You’ll need to choose what you want to showcase and in what order, what types of images and copy to use, and then test to see what variations work or do not work with your audience. As you’re planning out the steps above, you’ll want to make sure that...

App Localization Is More than Just Translation by Lior Eldan

app localization

Lior Eldan is the Co-Founder & COO of Moburst, a mobile success agency that helps brands and startups grow through innovative, creative, and cost-effective mobile campaigns. Today he shares with us some insights on app localization based on cultural characteristics, and how some changes can help your app succeed. App Localization Is More...

App Store SEO Marketing: Why is it Important?

App Store SEO Marketing

Make your app appear in related searches so that users can discover and download it. In order to do so, app store SEO marketing needs to be a key component of your mobile strategy. With over two million apps available in the Android and Apple stores and 63% of iPhone app discoveries occurring via general browsing in the stores, it is critical...

From iTunes to Google Play: Baby Steps or Giant Leaps? By Tom Leclerc

google play

Tom Leclerc is an ASO Manager at Wooga, and an overall specialist covering unpaid acquisition, UA, development, analysis and much more. Today he gives a rundown on the differences between iTunes and the Google Play store, in order to assist marketers and developers who are using it. Whatever your reasons for investing in app development on Google...