Tag - app store screenshots

ASO Mistakes the Rookies Are Making

ASO mistakes

We had the pleasure of being hosted as a guest blogger on Appsee, an analytics platform for mobile that allows you to optimize the user experience in your app. Many apps face a difficult challenge, to be discovered amongst the other millions of apps in the App Store and/or Google Play. This is where ASO will benefit your app, but only if...

Messaging Techniques for App Store Screenshots

messaging technique

Designing your screenshots for the app store requires multiple steps. You’ll need to choose what you want to showcase and in what order, what types of images and copy to use, and then test to see what variations work or do not work with your audience. As you’re planning out the steps above, you’ll want to make sure that...

App Store Page A/B Testing: How Not to Flink Up Your Test

App store page

These days you would rarely find an app developer or an app marketing manager that hasn’t heard of or tried app store page A/B testing. Everybody seems to understand the importance of it. The app listing page is your storefront, and you want to make sure it is as attractive to potential buyers as possible. The concept of comparing two variants...

The REAL Definition of App Store Optimization by Todd Dunham

search visibility

Todd Dunham, CTO and Co-Founder at The ASO Project (and all around ASO guru), shares with us some insights on ASO. He breaks it down for us, explaining how keywords research, search visibility and tracking is just a snippet of ASO, and that there are more factors that play into this ‘new buzz term’. He further goes on to explain what...

App Store Screenshots Are Important For Selling Your App

app store screenshots

When it comes to marketing your app, it all comes down to convincing consumers to buy it, which is why app store screenshots are so important. Your app might be one of the best on the market, but the chances of getting customers to click on it—let alone purchase it—without an eye-catching and defining screenshot, are slim. And with so many...