Tag - app store tips

4 Key App Marketing trends for 2017 by Katerina Zolotareva

Katerina Zolotareva is Marketing and Customer Success Manager at TheTool. She loves writing about App Marketing and Mobile Growth and helping app developers promote their apps! 🙂 Overlooking the predictions made for upcoming 2017 and the recent updates that the 2 dominating app stores have presented, the key trends in App Marketing that we...

How to Optimize Your App Name for the App Stores

optimizing app name

An app name is like the icing on a cake. If it’s smooth and delicious, it will be chosen and eaten. If it’s moldy and hard, it will be ignored and thrown away. You want your eaters (you’re potential users) to choose your cake among all the others in app store search results, and one of the ways they will find and choose you is...

Quality Traffic Sources for App Store Page A/B Testing

http://blog.testnest.co/wp-content/uploads/2016/07/trafficsources.jpg

If you’re familiar with App Store Optimisation (ASO), then you probably know that refining your storefront in the app store is crucial for converting “explorers” (those browsing your page in the app store) into users. In order to have a successful storefront it’s important to a/b test your app store page elements...

ASO Mistakes the Rookies Are Making

ASO mistakes

We had the pleasure of being hosted as a guest blogger on Appsee, an analytics platform for mobile that allows you to optimize the user experience in your app. Many apps face a difficult challenge, to be discovered amongst the other millions of apps in the App Store and/or Google Play. This is where ASO will benefit your app, but only if...

Messaging Techniques for App Store Screenshots

messaging technique

Designing your screenshots for the app store requires multiple steps. You’ll need to choose what you want to showcase and in what order, what types of images and copy to use, and then test to see what variations work or do not work with your audience. As you’re planning out the steps above, you’ll want to make sure that...

Attain Top Search Rankings with ASO | NativeX White Paper

search rankings

Ryan Weber (NativeX), with help from Japheth Dillman (YetiZen), Hugh Kimura (Apptamin) and Gabe Kwakyui (Incipia), recently released a white paper on how to achieve discovery and high search rankings in the app store. 67% of search influences the way in which users find apps they download. As such, app store optimization becomes key for marketers...

App Store Tips & Tricks by Japheth Dillman

app store tips

Japheth Dillman co-founded YetiZen as Chief Creative Officer, a program that helps other startups find monumental success. He is an Executive Producer and Lead Designer at numerous studios, and has guided many successful gaming platforms. Today he shares with us some basic app store tips and tricks to achieve success in the app store. App Store...