Tag - Google Play

4 Key App Marketing trends for 2017 by Katerina Zolotareva

Katerina Zolotareva is Marketing and Customer Success Manager at TheTool. She loves writing about App Marketing and Mobile Growth and helping app developers promote their apps! 🙂 Overlooking the predictions made for upcoming 2017 and the recent updates that the 2 dominating app stores have presented, the key trends in App Marketing that we...

Quality Traffic Sources for App Store Page A/B Testing

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If you’re familiar with App Store Optimisation (ASO), then you probably know that refining your storefront in the app store is crucial for converting “explorers” (those browsing your page in the app store) into users. In order to have a successful storefront it’s important to a/b test your app store page elements...

How to Actually Monitor Your In-App Ads by Hannah Levenson

app ads

Hannah is the Community Manager at Appsee. A UX and content strategy enthusiast, she has a great affinity for discovering and sharing unique insights and resources with the mobile tech community. Hannah also loves photojournalism, classic rock, and pretending that she’s the only one with a “foodie” Instagram account. (You can...

App Store Page A/B Testing: How Not to Flink Up Your Test

App store page

These days you would rarely find an app developer or an app marketing manager that hasn’t heard of or tried app store page A/B testing. Everybody seems to understand the importance of it. The app listing page is your storefront, and you want to make sure it is as attractive to potential buyers as possible. The concept of comparing two variants...

From iTunes to Google Play: Baby Steps or Giant Leaps? By Tom Leclerc

google play

Tom Leclerc is an ASO Manager at Wooga, and an overall specialist covering unpaid acquisition, UA, development, analysis and much more. Today he gives a rundown on the differences between iTunes and the Google Play store, in order to assist marketers and developers who are using it. Whatever your reasons for investing in app development on Google...