Tag - guest blog

4 Key App Marketing trends for 2017 by Katerina Zolotareva

Katerina Zolotareva is Marketing and Customer Success Manager at TheTool. She loves writing about App Marketing and Mobile Growth and helping app developers promote their apps! 🙂 Overlooking the predictions made for upcoming 2017 and the recent updates that the 2 dominating app stores have presented, the key trends in App Marketing that we...

Key Element of 2016 App Economy Is In-App Spending by Kamal Shah

app economy in-app spending

Kamal Shah is Senior Sales Support and Blog Writer at Waypedia. He has been with the company since it was open and focused on helping developers to find reliable ways to promote their apps. Kamal is also in sales training and has been representing Waypedia in growing Asian markets like India, Pakistan and China. Today he shares with us insights...

There Are Users, and Then There Are Users That Matter by Innu Nevatia

high quality users

In her former role as “VP – Global Revenue Delivery, Performance Advertising” at InMobi, Innu Nevatia was responsible for managing the global revenue delivery team on the advertiser side of the business. She was also directly responsible for establishing, growing and managing end-to-end relationships for the largest strategic clients in...

A Multi-Pronged Approach to App Store Optimization by Shlomo Wiesen

aso

Shlomo Wiesen is a Digital Marketer specializing in SEO, Content, Web Strategy, and Blogging. He is currently Head of Content Marketing at Kahena Digital Marketing, a Jerusalem based search marketing agency. He is a contributor to @elitedaily @socialmediaweek & @TechCoHQ. Founder @startupsnofiltr, and a proud NBA Podcast host. Today...

Five Myths of Conversion Optimization Debunked by Iryna Pototska

conversion optimization

Iryna Pototska is a tech journalist at Yalantis, a mobile development company. She writes about mobile app development, industry trends, app marketing and app monetization strategies. Working with developers and designers, she also writes case studies about Yalantis projects. Today she debunks five large myths about conversion...

What Percentage of App Downloads Become Engaged Users?

onboarding process

Kendrick Wang is a product manager at Apptimize, a mobile A/B testing platform for iOS & Android. He writes about Mobile UX and Growth to help you make a meaningful, measurable impact on users’ lives. His work is read by Google, Lyft, Dropbox, HotelTonight, and others. Today he talks about how to create a strong onboarding process within...

How to Actually Monitor Your In-App Ads by Hannah Levenson

app ads

Hannah is the Community Manager at Appsee. A UX and content strategy enthusiast, she has a great affinity for discovering and sharing unique insights and resources with the mobile tech community. Hannah also loves photojournalism, classic rock, and pretending that she’s the only one with a “foodie” Instagram account. (You can...

App Indexing: An Untapped Channel for App Discovery by Cole Strehlow

app indexing

Cole Strehlow is involved with content management and digital marketing at Mobilispot, a marketing service for apps. He works with experts to help identify app marketing trends, as well as, strategize ways to help apps succeed. Today he shares with us the importance of app indexing for app discovery. If your app isn’t indexed and optimized...

App Localization Is More than Just Translation by Lior Eldan

app localization

Lior Eldan is the Co-Founder & COO of Moburst, a mobile success agency that helps brands and startups grow through innovative, creative, and cost-effective mobile campaigns. Today he shares with us some insights on app localization based on cultural characteristics, and how some changes can help your app succeed. App Localization Is More...