Tag - marketing

4 Key App Marketing trends for 2017 by Katerina Zolotareva

Katerina Zolotareva is Marketing and Customer Success Manager at TheTool. She loves writing about App Marketing and Mobile Growth and helping app developers promote their apps! ūüôā Overlooking the predictions made for upcoming 2017 and the recent updates that the 2 dominating app stores have presented, the key trends in App Marketing that we...

How to do user acquisition for A/B testing your app store page by Galina Divakova

Galina Divakova is the CMO at Clickky, a full stack marketing platform for mobile publishers and advertisers. She is an experienced mobile marketing manager with a great passion for all the things tech. Galina is always in a search for new trends and solutions that might bring new opportunities in the rapidly evolving mobile industry. An App...

Reasons Your Users Are Uninstalling Your App

Uninstalling Your App

Are your users uninstalling your app? Have you ever thought¬†that maybe you’re sending out too many notifications, your in-app messages are too distracting, you’re invading privacy without asking, or maybe your design is a bit too complicated? These are some of the questions you should be asking yourself as you analyze app...

Key Element of 2016 App Economy Is In-App Spending by Kamal Shah

app economy in-app spending

Kamal Shah is Senior Sales Support and Blog Writer at Waypedia. He has been with the company since it was open and focused on helping developers to find reliable ways to promote their apps. Kamal is also in sales training and has been representing Waypedia in growing Asian markets like India, Pakistan and China. Today he shares with us insights...

Quality Traffic Sources for App Store Page A/B Testing

http://blog.testnest.co/wp-content/uploads/2016/07/trafficsources.jpg

If you’re familiar with App Store Optimisation (ASO), then you probably know that refining¬†your storefront in the app store is crucial for converting “explorers” (those browsing your¬†page in the app store)¬†into users. In order to have a successful storefront it’s important to¬†a/b test your app store page elements...

These 7 Mobile App Metrics Cannot Be Ignored by Nataliia Kharchenko

mobile metrics

Nataliia Kharchenko is a Marketing Copywriter at Cleveroad, a mobile and web development company that focuses on helping startups, small, and medium businesses create competitive and successful software. Being a part of the Cleveroad marketing team for already 5 years, she has been among those who forged customer relations via content marketing...

Five Myths of Conversion Optimization Debunked by Iryna Pototska

conversion optimization

Iryna Pototska is a tech journalist at Yalantis, a mobile development company. She writes about mobile app development, industry trends, app marketing and app monetization strategies. Working with developers and designers, she also writes case studies about Yalantis projects. Today she debunks five large myths about conversion...

What Percentage of App Downloads Become Engaged Users?

onboarding process

Kendrick Wang is a product manager at Apptimize, a mobile A/B testing platform for iOS & Android. He writes about Mobile UX and Growth to help you make a meaningful, measurable impact on users’ lives. His work is read by Google, Lyft, Dropbox, HotelTonight, and others. Today he talks about how to create a strong onboarding process within...

How to Actually Monitor Your In-App Ads by Hannah Levenson

app ads

Hannah is the Community Manager at¬†Appsee. A UX and content strategy enthusiast, she has a great affinity for discovering and sharing unique insights and resources with the mobile tech community. Hannah also loves photojournalism, classic rock, and pretending that she’s the only one with a “foodie” Instagram account. (You can...

Messaging Techniques for App Store Screenshots

messaging technique

Designing your screenshots¬†for the app store requires multiple steps. You’ll need to choose what you want to showcase and in what order, what types of images and copy to¬†use, and then test to see what variations work or do not work with your audience. As you’re planning out the steps above, you’ll want to make sure that...