Tag - Startup Founders

App Localization Is More than Just Translation by Lior Eldan

app localization

Lior Eldan is the Co-Founder & COO of Moburst, a mobile success agency that helps brands and startups grow through innovative, creative, and cost-effective mobile campaigns. Today he shares with us some insights on app localization based on cultural characteristics, and how some changes can help your app succeed. App Localization Is More...

Attain Top Search Rankings with ASO | NativeX White Paper

search rankings

Ryan Weber (NativeX), with help from Japheth Dillman (YetiZen), Hugh Kimura (Apptamin) and Gabe Kwakyui (Incipia), recently released a white paper on how to achieve discovery and high search rankings in the app store. 67% of search influences the way in which users find apps they download. As such, app store optimization becomes key for marketers...

App Store Tips & Tricks by Japheth Dillman

app store tips

Japheth Dillman co-founded YetiZen as Chief Creative Officer, a program that helps other startups find monumental success. He is an Executive Producer and Lead Designer at numerous studios, and has guided many successful gaming platforms. Today he shares with us some basic app store tips and tricks to achieve success in the app store. App Store...

From iTunes to Google Play: Baby Steps or Giant Leaps? By Tom Leclerc

google play

Tom Leclerc is an ASO Manager at Wooga, and an overall specialist covering unpaid acquisition, UA, development, analysis and much more. Today he gives a rundown on the differences between iTunes and the Google Play store, in order to assist marketers and developers who are using it. Whatever your reasons for investing in app development on Google...